Research

Age Differences on Social Media

To what social media outlets are different age groups most attached?

Attachment, which is at the core of Brand Dependence research methodology, refers to the degree to which consumers believe a brand is like themselves and the degree to which thoughts and feelings about a brand come to mind.
3027398-slide-s-6-brand-sxsw-infographic Read the full article from Fast Company magazine: Co.Create HERE.