Journey to the Table, Research
Here’s an interesting article from Battery Ventures about the millennial generation and social media: Millennials are not as homogeneous as we are often referred when it comes to social media. “Instagram and Snapchat usage varies significantly with age. Twenty to 25 year olds are far more likely to have an account than those aged 26-30, as well as those ages 31-35. To lump all millennials together as one group rather than segmenting out the youngest segment–20-25 year olds–would be a mis-characterization, and a mistake for marketers.”